People in Boulder take their food seriously. Our Whole Foods Market makes the store in Columbus Circle look ghetto. Just to give you an idea of how committed they are to stocking only the healthiest nosh, an entire aisle is dedicated to gluten-free noodles. Another aisle is nothing but freshly squeezed juice. Here, a single serving of beet-and-other-stuff juice sets a girl back 10.99+tax. Believe it or not those puppies were flying off the shelves.
The restaurants we've been to (and we've been to many since I am pathetic excuse for a housewife) all feature local cheese, cage-free eggs, organic doughnuts. At one place they served deep fried pickles, which, according to the menu, were local right down to the acetic acid used to pickle the cucumbers. Is that even possible? If the proprietors of the establishment didn't look like they take themselves SO seriously I'd be certain they were messing with people.
I get why people take food seriously. We all gotta eat, and the things we put in our mouths have a big impact on our health and our moods. Food can be a way to connect, to comfort, and to create memories. So I get it.
But sometimes I just need to cut loose and eat crap; Cheetos and candy made from high fructose corn syrup by Sweetums in Pawnee, IN. It's the kinda stuff you can't find at Whole Foods Market (which is pretty much the only game in town if you live in BO,CO).
I'm really glad to know that a person can still be thoughtful about food, without taking themselves too seriously.Take for example, food guru Michael Pollen and Maira Kalman, the artist he commissioned to illustrate an edition of his book "Food Rules." Here is her response to his request to participate in the project:
First, I think Maira Kalman is one of the most delightful, thoughtful, talented writer/artists out there.
If you aren't familiar with her work you should get your duff in a chair and look her up.
Second, if Michael Pollen is down for cheese doodles, maybe Whole Foods should consider devoting an aisle to what I like to call "a balanced diet." It's feedback I plan on giving management next time I'm there for overpriced beet juice and local vinegar.